WHO AM I?
I am a geek. technologist. strategist. analyst. creative pragmatist. innovator. explorer. seeker of stories. architect. builder. inventor. collaborator. I have a hat rack built to hold a dozen hats. I am comfortable being uncomfortable. I create what works while I envision what is next.
Accomplished executive with 20+ years agency experience. Strategic, business leader with 15 years international focus. Collaborative, forward-thinking team builder. Ecommerce, omni-channel and retail thought leader. Strong communicator, presenter and client partner.
WHERE I AM NOW
SVP | HEAD OF DIGITAL STRATEGY AND ENGAGEMENT
Shoptology
2013-Present
Dallas
Writing the future of marketing and enjoying every minute. Leading a team that builds new things daily. Bringing big ideas to life that engage shoppers and build meaningful bonds.
- Established engagement strategy, marketing technology and measurement & analytic practices
- Established iterative design and tactical planning processes that drive collaboration between planning, engagement, technology and creative
- Launched innovative campaigns that consistently performed ahead of established benchmarks, leading to positive ROI
- Forged the Shoptology brand through thought leadership in campaign planning, digital marketing, ecommerce and new technologies that fuel engagement
- Focused Shoptology culture on innovation, collaboration, productivity and empowerment, earning a 2017 AdAge Best Places to Work award
- Created award winning work in user experience, innovative technology, OOH media and guerrilla marketing