I am a geek. technologist. strategist. analyst. creative pragmatist. explorer. seeker of stories. architect. builder. innovator. collaborator. I have a hat rack built to hold a dozen hats. I am comfortable being uncomfortable. I create what works while I envision what is next.
I have an unquenchable curiosity; a unique perspective that unlocks business challenges, creates opportunities, explores and harnesses the new and engages audiences. My curiosity and passion have enabled me to build my expertise in three key areas: First, I am a strategist. Define the problem and set the objectives; use data, experience and insights to inform an impactful strategy. Second, I’m a technologist. I love bringing new things to life. It can’t be done? Challenge accepted. Third, I’m an analyst. Data is frustrating yet incredibly fun. I love to unearth the meaningful stories buried in numbers.
I love people and stories. I build teams. I foster innovation through collaboration. I transform organizations, which is as much about the people as the process. I help people engage with brands. I think fans should be part of a brand’s story and I help brands tell their stories in ways that drive action. Stories are made up of experiences. I create experiences that matter.